Beyond the vial
Marketers are rethinking the traditional pill bottle as brand managers are urged to consider innovative packaging solutions for patient adherence.
By Gina-Louise Monari

Message with a bottle
Advanced targeting technologies are allowing marketers to reach patients with personalized educational messages included with their prescriptions.
By Joshua Slatko

PharmaMed: Q & A
Presenters at the upcoming PharmaMed Marketing and Media Conference discuss the state of pharmaceutical marketing and what trends marketers need to be following for the rest of 2008 and beyond.
By Med Ad News Staff

PharmaMed Marketing & Media Conference Agenda 2008
Get an advanced look at what is in store at this year’s PharmaMed Marketing and Media Conference.
By Med Ad News Staff

Managed Care: Trends in a Slowing Economy
This month’s issue of The Trend Report focuses on “Managed Care: Trends in a Slowing Economy”. The report, developed by market research firm Guideline, Inc. concentrates on the uninsured and underinsured segments and what managed care companies are doing to better meet the needs of these growing markets.
By:
Dana Benini, Managing Director, Guideline
Mary D’Altrui, Senior Research Analyst, Guideline
Joaquin Garcia-Lopez, Project Director, Guideline
JeanAnn Mayhan, Senior Research Analyst, Guideline

Sales & Marketing
Doctors’ endorsement of drugs in pharmaceutical ads has little impact on consumer perception of those drugs.
By Joshua Slatko

Pharma Business
Sanofi-Aventis is making a play for control of Czech Republic-based generics company Zentiva NV.
By Steven Niles

People on the Move
Tony Zook, CEO of AstraZeneca’s North American business and executive VP of global marketing, is appointed head of MedImmune on an interim basis.
By Gina-Louise Monari

Adwise
The Hal Lewis Group Inc. has developed Red Car Pharma Solutions, designed to fuel growth for mature pharmaceutical brands.
By Gina-Louise Monari

e-marketing
Healthcare service providers are scrambling to offer applications on Apple's new iPhone.
By Joshua Slatko

FDA Files
FDA is investigating a possible association between tumor necrosis factor blockers and cancers in children and young adults.
By Steven Niles

Drug Approvals
FDA has approved two combination vaccines.
By Gina-Louise Monari
 

Packaging goals differ globally
Although blister packaging in Europe is used more frequently, experts say this does not necessarily mean improved patient compliance.

Targeting, step by step
Catalina Health Resource clinical director Mike Skovira spoke with Med Ad News about how the company develops and targets its messages to patients, and his role in the process.

Biotech growth rate slowing
IMS analysts expect that during the next five years the global biotechnology market will more closely parallel the traditional pharmaceutical marketplace, reflecting changing industry dynamics.