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Each issue of Med Ad News delivers broad coverage and penetrating analysis of the issues, events, trends, and strategies shaping the pharmaceutical industry. Through a combination of industry expertise and extensive research, our editors provide news content and analysis that is original, exclusive, and proactive. We examine historical industry trends and current news to provide objective insight into industry business and the marketing of medicines.

Med Ad News is read by senior management, marketing and sales professionals, product and account managers, and R&D professionals representing pharmaceutical, biotechnology, and medical device manufacturers, health-care and general business companies, and marketing support agencies, among others.

Because it offers reliable, compelling, and need-to-know information, Med Ad News has attracted a high-quality, loyal readership. A recent independent survey among subscribers attests to how highly they value Med Ad News' content. Nearly 50% have been subscribers for at least five years Seventy-four percent read three out of every four issues Subscribers spend an average of 42 minutes reading each issue On average, subscribers save their issues for almost eight months When asked which one industry publication (among four surveyed) they would choose to receive if they could receive only one, they chose Med Ad News by an overwhelming majority.

(Med Ad News Reader Profile Study, Harvey Research, 2006)

Reach an engaged audience

With a total circulation of more than 16,000*, Med Ad News reaches more than 10,000* managers in health-care manufacturing companies; almost 40% of them are senior managers.*



(December 2006 BPA statement)

Advertising products and services to such loyal, engaged readers is a cost-effective way to achieve continuity of your marketing message. Med Ad News readers not only see your marketing message regularly, they regularly act on it. What's more, Med Ad News readers are key decision makers who have considerable power and influence over the selection and purchase of a wide variety of business and marketing products. More than 78%* initiate, specify, evaluate, or recommend, and more than 53%* authorize or approve, the purchase of products or services.

(Med Ad News Reader Profile Study, Harvey Research, 2006)